This is my progress so far and one idea for what will fill the top of the image and then have the ‘how to make’ section below it. I’m still unsure of I should have the ‘what you need’ section or whether I should just include the needed materials/ingredients in the actual steps of making it.
An article I found useful for semiotics and the use of them in my assignment is this one: http://spot.colorado.edu/~moriarts/visemics.html
The article states, “Semiotics is the science of signs and semiotic analysis is used in studies of sign processes in such fields as communication, cognition, linguistics, anthropology, marketing, medicine and cellular biology. The contemporary focus that most concerns us at this conference is on the communication aspects of semiotics, particularly the elements relevant to visual communication.” Semiotics in visual communication are known symbols that give meaning and messages to the viewer. The symbols must be well known or familiar for the viewer to understand the messages being given by them. The article also states, “A symbol such as a leaf on a flag is arbitrarily linked with its object–something that has acquired meaning through convention.” This is important for my image as I am going to have outlined cups and plates and because having these outlined are symbols of consumption, the messages I am trying to communicate will come across stronger.
I found an article online that is important for my image as it explains the importance of composition.
The article states that “Composition can be defined as a means of selecting appropriate elements and arranging them within the picture space to communicate the artist’s ideas, and feelings effectively to the viewer.” This shows the importance of composition as it communicates certain messages. If the image doesn’t have the right composition, the messages and meaning behind it can be interpreted in a totally different way than intended. The article states that for an image to be effective it must combine both forms and space in order to have good composition and to give a meaningful message. Careful planning and thought needs to go into an image’s composition for the messages being communicated to be received well. Composition is important for my image because everything needs to be placed where the viewer can receive the message effectively.
When researching about my idea I found this article which explains the importance of colour and how to use colour to communicate different messages.
The article states that there are 7 main ways colour can be used to communicate messages or what colour means. The first is that colour can affect your mood. The colour blue for example is assosiated with relaxation and is proven to bring down blood pressure and slow your heart rate. The colour yellow is associated with and brings happiness and the colour red gives energy. The second main way colour communicates is through its invisibility. Wassily Kandinsky who was a renowned Russian painter and art theorist believed colours communicated meaning. He believed yellow communicated warmth, happiness and excitement. The third way colour communicates is through the idea that colour has cultural significance. Every colour has a different meaning in different cultures, they are symbols of significance. An example is that in western cultures black is a colour of mourning whereas in Thailand purple is a colour of mourning.
This is important for my final image as I need to make sure the colours I use communicate the moods and ideas effectively. Because I was thinking of making a diagram on how to make a certain drink and I want moods of happiness and energy to come across, I will look into using bright colours such as red and yellow.
An article I have found which relates to my image is this one:
The article talks about the importance about brightness, contrast, background, saturation, and sharpness. They are all related, changing one of them could end up changing the other three. When increasing or decreasing contrast it ch]an change the mood, theme, or message shown in an image which is why it is important. Increasing the contrast of an image makes the shadows darker and the highlights brighter. When the contrast is decreased the image loses both its shadows and its highlights. Although by increasing contrast to my image will make the highlights lighter it will also make the shadows darker which is what I want to portray the message and signify the issue of second hand smoking. By increasing saturation it increases the amount of colour in the image and by decreasing saturation it decreases the amount of colour. If I were to increase the saturation the image would seem more bright and happy whereas if I decrease the saturation the theme of death and darkness will come across stronger.
The image I have created is of a little girl slightly to the left who as a viewer we see as looking innocent, vulnerable and almost a little scared. There is a hand on the right side of the image holding a cigarette, the hand appears to be an adult’s who we as a viewer categorize as being a parent or caregiver of the child. There is smoke coming off the cigarette and this smoke is around the child’s neck as though it is choking her. The smoke is also slightly transparent. There is a dark vignette around the image and it is dark.
The intended communication objective is that second hand smoking kills, and effects children mostly. The message is shown through the smoke around the girl’s neck that looks as though it’s choking her which we associate as viewers with the ideas of harm and death. This shows the message because in reality children are being choked by second hand smoking, not literally but being exposed to second hand smoke causes them to have lung and breathing problems. The hand holding the cigarette looks like it is a parent or adult near the child showing the significance of the girl’s vulnerability and how exposed she is to second hand smoke. The juxtaposition of the hand holding the cigarette which belongs to an adult and the little girl makes the viewer think as to what the purpose of it is. Because the image makes the viewer think, the message has more impact as it isn’t a simple message that van be received straight away, it forces the viewer to look at it longer. The darkness around the image and the image itself have connotations of bad, harm, death, and scary situations which also portray the message that second hand smoke is harmful. It’s an important issue that needs to be addressed especially because children are so innocent and have no choice as to whether their parents or adults around them smoke and so are exposed involuntarily to second hand smoke.
I used the techniques learnt in class about colour to create my image. I changed the hue, saturation, contrast, and brightness in my image to further portray my communication objectives. I used size to make the objects in my image in proportion to each other. I used semiotics with the little girl’s facial expression and the cigarette in my image. The girl’s facial expression gives the idea of innocence and vulnerability to the viewer straight away as it is a semiotic. The cigarette gives the idea of death to the viewer unconsciously because of the negative connotations it has and all of the advertisements and campaigns society is shown. I used juxtaposition with equal visual weight between the girl and hand with cigarette to make the viewer think more about the underlying message. I used balance in my image as the girl and the hand are spaced on either side of the image evenly. I used the rule of thirds in my image as the girls aligns with the first line and the hand aligns with the second. This is important to my message as because the way they are spaced the viewer looks at the girl first and then sees the smoke and hand which gives a strong message.